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  • iheartsubtitles 12:25 pm on July 24, 2014 Permalink | Reply
    Tags: 3D, , ,   

    Invisible Subtitled Live Theatre – Trial in the UK 

    Giojax, the company using 3D technology to create invisible subtitles for use by cinemas have just announced that the same technology is to be trialled in the theatre.

    Originally set up as a crowd-funded business, the now private company with private investors is running a trial of the invisible subtitles technology to subtitle a musical in October this year.

    The principle is the same as for the cinema. Audience members who wish to see the captions running during the live performance can wear 3D glasses and view the subtitles via a box situated on the theatre stage. The subtitles will be in English and is aimed as a solution to provide subtitles for the deaf and hard of hearing so should not be confused with translation subtitles or surtitles that you may have seen at opera performances.

    If you are interested in trying this technology out, the trial will take place on Saturday October 4th at the matinée performance at the Harlow Theatre for the Barry Manilow musical Copacabana:

    Her name was Lola, she was showgirl… So begins this tale of romance and stardom that has captivated audiences in the West End, Atlantic City and on-screen across the US. With sensational original songs by Barry Manilow, dazzling costumes and fabulous choreography is a show that will leave you breathless. Featuring hits such as Dancin Fool, Who Needs To Dream, Aye Caramba, and of course the Grammy award-winning Copacabana, this is a show sure to have you humminh the tunes all the way home. Harlow Playhouse is proud to present the premiere of Barry Manilow’s revised version of the original show for 2014.

    For more information on the musical and to purchase tickets visit the Harlow Playhouse website.

    For more information on 3D subtitles technology please visit the Giojax web page.

    And if anyone is wondering, the 3D Invisible Subtitles for cinemas project is still under way, testing took place earlier this year in Milton Keynes and the next stage is to finalise the software for the cinemas.

    • Mamtha 11:04 am on December 6, 2014 Permalink | Reply

      We are experienced in Video/Audio Transcription and subtitling, kindly give us opportunity to work as a vendor for your company.


  • iheartsubtitles 7:34 pm on July 31, 2013 Permalink | Reply
    Tags: 3D, ,   

    Off-screen cinema subtitles 

    Readers who are keeping up to date with subtitling solutions and projects might be pleased to know that the former Indiegogo project for a subtitling solution for cinemas is a project now being developed by GeoJaX Ltd and Mystery Technology LLP.

    Entrepreneur George Georgiou and inventor Jack Ezra have teamed up to form “GioJaX Ltd” and “Mystery Technology LLP”, which will develop an “Off-Screen Cinema Subtitle System” for the deaf and hard of hearing”. The development work will be carried out in Sri Lanka, China & the UK over the coming months with a fully working system hopefully, being tested in October/ November 2013. The Off-Screen Cinema Subtitle System uses a special display under the movie screen which is invisible to the general audience until you wear special light-weight glasses and then the subtitles are viewable to anyone in the audience wishing to see them.

    I was lucky enough to be shown a prototype of the technology last week. Already built as a demo on a laptop I was shown what appeared to be a blank screen. However as soon as I put on a standard pair of 3D glasses (the same kind worn for 3D movies at the cinema now) I could see letters, and numbers displayed across the screen. It was great to see a real working example of the technology I had heard being described as a potential way of displaying subtitles at the cinema that are only viewable to those that wish it. It is the closest experience I have had of using different technology than that of open captions but still gives the same feel as using open captions or switching on the subtitles on the television or on a DVD. The text was easy to read and the glasses comfortable to wear. The next step will be for the company to build a fully working system example and get feedback. I for one will be keeping an eye on the progress with this project. And I am not the only one – industry professionals such as Regal in the USA, and in the UK, the Cinema Exhibitors Association and Cineworld, have offered their help to the new venture in the form of feedback, testing and promotion of the technology.

  • iheartsubtitles 3:11 pm on April 29, 2013 Permalink | Reply
    Tags: 3D, , ,   

    Cinema subtitling technology – could 3D be the better solution? 

    To quote from my previous blog post:

    The UK film industry is currently investigating recently-developed solutions that could improve the cinema experience further for people with hearing loss. For example, ‘personal’ inclusive caption/subtitle solutions are now available from Sony, Doremi and others that, instead of projecting captions on to the cinema screen, display them on wearable glasses or small, seat-mounted displays. So, any ‘regular’ cinema show could also be a captioned show. These solutions are already being rolled out in the US and Australia.

    It’s hoped that for audience members with hearing loss, as well as cinema exhibitors and film distributors, the convenience of a personal solution, and the vastly increased choice it can offer, will be more favourable than separate, inconvenient, costly on-screen captioned shows.

    SOURCE: i heart subtitles – History of Subtitling and Cinema in the UK

    Now, some of these ‘personal’ devices I was lucky enough to trial which you can read about in New Subtitling Technology for TV broadcast and the cinema.

    I was hopeful but not massively convinced of the benefits of the personal devices trialled. (When are the CEA going to publish these results?) I was recently alerted to a crowdsource funding campaign from a 3D technology specialist who thinks that a better solution can be found. Designed by Jack Ezra, here is his technological solution:

    Indiegogo – Subtitles off screen solution – Please visit this link for more information on the project. I would love to see this project get the funding it needs to move forward. There are several reasons why in principle I favour this idea over other subtitling/captioning ‘personal’ devices solutions:

    1) Unlike a second screen or other glasses devices where the subtitles appear on the lenses, this 3D solution appears to best replicate the look and feel and therefore hopefully the more pleasant and relaxed experience of watching open subtitles.
    2) The glasses are similar to 3D movie glasses. These are much less heavy, bulky, uncomfortable. Similarly I am assuming you could dispose/get a new pair. With other glasses – these will have been used by others before you at other screening – you just have to hope they are clean and no one sneezed over them! With these 3D glasses you can keep your own, or get a brand new pair on your visit.
    3) Stigma. No one likes to admit it but some people will not order technology like second screen or subtitle glasses because they are immediately ‘different’ to everyone else in the cinema and may feel embarrassed about their hearing loss. However there is nothing embarrassing about asking for 3D glasses. Anyone might be asking for them, and they are ‘normal’ request. Wearing these there is no stigma attached as people are used to seeing people wearing them at the cinema anyway.

    It seems I am not alone in liking this idea. I received this message from Jack which is a fitting last word for this blog post :

    A word from Inventor – Jack Ezra.

    Firstly, a huge “THANK YOU” to all of you who have come back to me with these kind words….
    “Jack, Congrats – what a terrific Idea this is” and “Jack, you’re so clever”, and
    “Jack, this could really change the face of cinema” & “I love this idea so much – can’t wait to see it”.

    While I really appreciate all these kind words, this technology will not succeed unless we raise the money. Below is a link to Indiegogo, the crowd-funding site of our choice – this is like KickStarter.
    It is here you can go on and contribute some money. Just a few pounds each, from a lot of people will build up the necessary funds for the prototype. Then we can start to put it into the cinemas worldwide.

    INDIEGOGO – Off-Screen Cinema Subtitle System

    • Me 3:51 pm on May 13, 2013 Permalink | Reply

      I am a Deaf person and I have tried those “glasses” at the movies. I do not like them AT ALL. They are uncomfortable all around. I find I have to keep my head straight and I cannot lean my head on the movie seat. My neck and shoulders becomes uncomfortable after the movie is over.
      Why can’t we have open captions in the movie theatre? All of us have gotten used to the disabled toilet stall in the public restroom – it seems to be the “norm”. All of us have gotten used to the wheelchair ramps in various places, such as the sidewalks. All of us have gotten used to the “awareness bumps” in front of stores that are set in place for the blind & visually impaired. So, why not subtitles in movie theatres?? Not only would it benefit the Deaf people, it would also benefit people that are losing their hearing and would appreciate the opportunity to catch a word, here and there, as well as benefit the people that are learning the language the movie is set in.


      • iheartsubtitles 4:23 pm on May 13, 2013 Permalink | Reply

        Hi, are you referring to the glasses in which the subtitles appear on the lenses? Those are the only ones that have been trialed in the UK and are available for use in some cinemas in the USA. This 3D glasses solution is different and appeals to me because it would use standard light weight 3D glasses and the subtitles appear close to the bottom of the screen (and not on the lenses making it difficult to focus on the movie).

        I too would prefer open captions at all screenings. I do agree cinema managers could do more here but how to perusade cinema managers when it digs into profit? It shouldn’t be about the bottom line. However cinema’s have to make a profit and they will be reluctant to do anything that hurts this. The best thing you can do to support open captions is to attend as many open captions screenings as you can and make cinema managers aware that this is something you appreciate and is vital to you. I try do this as often as my schedule allows (ironically this is difficult when subtitled screenings are during working hours) I know I am grateful that we even get this option in the UK. No other country has this and I do not want to see it go entirely, I would like the alternatives to be an additional option and not a replacement of.


  • iheartsubtitles 10:18 am on March 16, 2010 Permalink | Reply
    Tags: 3D, , ,   

    3D Subtitles 

    So, 3D Movies with subtitles for the hearing impaired. This is something I’ve yet to experience as a cinema goer. I have yet to watch a 3D subtitled screening movie. The one exception being the Navi’ subtitles in the wide release of Avatar 3D. Like the rest of the effects it was impressive and most importantly the subtitles did not get in the way of the action on screen. Avatar was not the first 3D cinema release to be subtitled – that honour goes to Disney’s A Christmas Carol in December last year. In the UK this was achieved by taking the standard 2D subtitles created by ITFC and rendered in to 3D format. This technology is something that Technicolor are working on in preparation for 3D TV. For what is relatively new technology, it should be applauded that subtitling is not being forgotten about. I just wish this was also the case for other media – online, and legal downloads. That is for another post…

    Oh before signing off this post – In case you are not aware – you can find all UK cinema listing for subtitled movies or audio described movies at Your Local Cinema, or if your in the USA check out Caption Fish. Please comment if I am missing out other useful resources. perhaps for other countries?

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